Friday, October 15, 2010

Grow a Mo and Leave a Lasting Impact on the Face of Men's Health

Every man deserves to grow a little piece of luxury. And a well groomed moustache is a true sign of the modern gentleman.

The Modern Gent is the theme of this year’s Movember campaign and on Wednesday night, we celebrated the London launch of this now global fundraising phenomenon. In the decadent One Mayfair, a restored space that once was St Mark’s Church, 650 gentlemen and ladies gathered to show their support for raising awareness for men’s health and celebrate the Mo. Stepping into the venue, guests were transported into a world of old country manor charm. Hardwood finishings, leather couches and hunting paraphernalia surround guests in the elegantly lit neo-classical reception hall. As the Finlandia Vodka and Birra Moretti flowed freely, we were immersed in an evening of style and luxury.

As the room seemed to reach capacity, and guests were more than adequately wined and dined, we paused to hear a few words from the guys at the Movember Foundation. JC was one of the original men who started the Movember concept in Australia in 2003, and in 2010, continues to bring energy, life and fun to the campaign. His passion is infectious and admired.

Movember UK in 2010 will be supporting The Prostate Cancer Charity and Everyman Institute of Cancer Research. Guests gained insight – through videos, words from John Neate (the CEO of The Prostate Cancer Charity) and English TV personality and motorcycle enthusiast Charlie Boorman – into the essential work that these charities do for the men and women whose lives have been directly or indirectly impacted by prostate or testicular cancer, and the importance of being better informed of men’s health issues.

The message to take away from the launch – and the reason for this hairy (or stubbly) venture – is simple yet poignant.

36,000 men are diagnosed with prostate cancer every year.
10,000 men die every year from prostate cancer.
1 man dies every hour from prostate cancer.

Growing a Mo and supporting those who will be sporting a Mo in Movember not only raises necessary money towards changing these statistics. It is a vehicle for encouraging a discourse on men’s health issues. For those who have supported the event in the past, it is evident that the overarching theme for Movember each and every year, and around the globe, is camaraderie. Support your Mo Bros who have given their faces for the cause by giving them a smile, a knowing wink or a donation. And together, let’s work towards leaving an ever lasting impact on the face of men’s health.

Register to take part in Movember 2010 or donate to a fellow Mo Bro.

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